{"id":6248,"date":"2019-05-10T11:36:14","date_gmt":"2019-05-10T15:36:14","guid":{"rendered":"https:\/\/stitchylizard.com\/marketing\/?p=6248"},"modified":"2019-06-18T10:41:41","modified_gmt":"2019-06-18T14:41:41","slug":"your-company-is-losing-millions-because-of-this-reason","status":"publish","type":"post","link":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/","title":{"rendered":"Your Company Is Losing Millions Because Of This Reason"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This is such a big claim, but we promise you that we did our research and found it to be true: companies are not taking advantage of billions of dollars in profit by not supporting gender equality in their advertisements. Given that women make 80% of the decisions in their households, this a huge neglection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies advocating gender equality are priced at around a billion dollars higher than those companies who don\u2019t. This means that represent gender equality companies are 6% healthier than companies with pro-patriarchism messages. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even with companies actively looking for ways to depict women better, there are still lots advertisements depicting women in a negative light, leading most women to ignore them all. A whooping 85% of womankind think that advertising is not doing a good work at representing women right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the last year, according to just 37% of women and 43% of men, equality has improved. These low numbers have mainly to do with the fact that companies don\u2019t see how detrimental having a self-confidence message in their ads is for feminism and what is does for feelings of women towards those ads. So, in our opinion, let\u2019s get the self-confidence going and<\/span><i><span style=\"font-weight: 400;\"> mean it<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stitchy Lizard is proudly run by strong female entrepreneurs who seek to revolutionize the printing industry, and we find absolute joy in seeing females thriving in any and all industries! Imagine what our country\u2019s economy would look like if we were more inclusive and balanced with genders. So we get the idea. Including female empowerment in a brand\u2019s message is as important as being consistent about it. Brands, stand your ground and fight for what\u2019s fair, and making it part of your message might be beneficial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promoting self-esteem for women is an avenue worth tapping. Not just because we think that it\u2019s the right thing to do but because, in all realness, it is a positive contribution to society. Studies have shown that it takes less effort to <\/span><i><span style=\"font-weight: 400;\">create<\/span><\/i><span style=\"font-weight: 400;\"> self-confidence than to <\/span><i><span style=\"font-weight: 400;\">support<\/span><\/i><span style=\"font-weight: 400;\"> self-confidence. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps featuring various types of women in advertising efforts is a good start towards contributing to a worthy strategy. What do you think?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is such a big claim, but we promise you that we did our research and found it to be true: companies are not taking&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,24],"tags":[],"class_list":{"0":"post-6248","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest-trends","8":"category-promotional-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Company Is Losing Millions Because Of This Reason - Stitchy Lizard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Company Is Losing Millions Because Of This Reason - Stitchy Lizard\" \/>\n<meta property=\"og:description\" content=\"This is such a big claim, but we promise you that we did our research and found it to be true: companies are not taking...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/\" \/>\n<meta property=\"og:site_name\" content=\"Stitchy Lizard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stitchylizard\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-10T15:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-18T14:41:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2019\/05\/elyssa-fahndrich-702530-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3456\" \/>\n\t<meta property=\"og:image:height\" content=\"5184\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stitchy Lizard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stitchylizard\" \/>\n<meta name=\"twitter:site\" content=\"@stitchylizard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stitchy Lizard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/\"},\"author\":{\"name\":\"Stitchy Lizard\",\"@id\":\"https:\/\/stitchylizard.com\/marketing\/#\/schema\/person\/57e6c9a10ee58421286289c45e812d2d\"},\"headline\":\"Your Company Is Losing Millions Because Of This Reason\",\"datePublished\":\"2019-05-10T15:36:14+00:00\",\"dateModified\":\"2019-06-18T14:41:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/\"},\"wordCount\":368,\"publisher\":{\"@id\":\"https:\/\/stitchylizard.com\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2019\/05\/elyssa-fahndrich-702530-unsplash.jpg\",\"articleSection\":[\"Latest Trends\",\"Promotional Industry\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/\",\"url\":\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/\",\"name\":\"Your Company Is Losing Millions Because Of This Reason - Stitchy Lizard\",\"isPartOf\":{\"@id\":\"https:\/\/stitchylizard.com\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2019\/05\/elyssa-fahndrich-702530-unsplash.jpg\",\"datePublished\":\"2019-05-10T15:36:14+00:00\",\"dateModified\":\"2019-06-18T14:41:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#primaryimage\",\"url\":\"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2019\/05\/elyssa-fahndrich-702530-unsplash.jpg\",\"contentUrl\":\"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2019\/05\/elyssa-fahndrich-702530-unsplash.jpg\",\"width\":3456,\"height\":5184,\"caption\":\"Equality\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/stitchylizard.com\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Company Is Losing Millions Because Of This Reason\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/stitchylizard.com\/marketing\/#website\",\"url\":\"https:\/\/stitchylizard.com\/marketing\/\",\"name\":\"Stitchy Lizard\",\"description\":\"Promo Marketing Labs\",\"publisher\":{\"@id\":\"https:\/\/stitchylizard.com\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/stitchylizard.com\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/stitchylizard.com\/marketing\/#organization\",\"name\":\"Stitchy Lizard\",\"url\":\"https:\/\/stitchylizard.com\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/stitchylizard.com\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2018\/12\/ls.jpg\",\"contentUrl\":\"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2018\/12\/ls.jpg\",\"width\":250,\"height\":250,\"caption\":\"Stitchy Lizard\"},\"image\":{\"@id\":\"https:\/\/stitchylizard.com\/marketing\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/stitchylizard\/\",\"https:\/\/x.com\/stitchylizard\",\"https:\/\/www.instagram.com\/stitchylizard\/\",\"https:\/\/www.linkedin.com\/company\/stitchy-lizard\",\"https:\/\/www.pinterest.ca\/stitchylizard\/\",\"https:\/\/www.youtube.com\/user\/stitchylizard\/videos\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/stitchylizard.com\/marketing\/#\/schema\/person\/57e6c9a10ee58421286289c45e812d2d\",\"name\":\"Stitchy Lizard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/stitchylizard.com\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/befe389f30ac58fde9691ced5453c1379ca4392fece6744b45b994c1fe087f96?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/befe389f30ac58fde9691ced5453c1379ca4392fece6744b45b994c1fe087f96?s=96&d=blank&r=g\",\"caption\":\"Stitchy Lizard\"},\"sameAs\":[\"https:\/\/stitchylizard.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Company Is Losing Millions Because Of This Reason - Stitchy Lizard","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/","og_locale":"en_US","og_type":"article","og_title":"Your Company Is Losing Millions Because Of This Reason - Stitchy Lizard","og_description":"This is such a big claim, but we promise you that we did our research and found it to be true: companies are not taking...","og_url":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/","og_site_name":"Stitchy Lizard","article_publisher":"https:\/\/www.facebook.com\/stitchylizard\/","article_published_time":"2019-05-10T15:36:14+00:00","article_modified_time":"2019-06-18T14:41:41+00:00","og_image":[{"width":3456,"height":5184,"url":"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2019\/05\/elyssa-fahndrich-702530-unsplash.jpg","type":"image\/jpeg"}],"author":"Stitchy Lizard","twitter_card":"summary_large_image","twitter_creator":"@stitchylizard","twitter_site":"@stitchylizard","twitter_misc":{"Written by":"Stitchy Lizard","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#article","isPartOf":{"@id":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/"},"author":{"name":"Stitchy Lizard","@id":"https:\/\/stitchylizard.com\/marketing\/#\/schema\/person\/57e6c9a10ee58421286289c45e812d2d"},"headline":"Your Company Is Losing Millions Because Of This Reason","datePublished":"2019-05-10T15:36:14+00:00","dateModified":"2019-06-18T14:41:41+00:00","mainEntityOfPage":{"@id":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/"},"wordCount":368,"publisher":{"@id":"https:\/\/stitchylizard.com\/marketing\/#organization"},"image":{"@id":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#primaryimage"},"thumbnailUrl":"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2019\/05\/elyssa-fahndrich-702530-unsplash.jpg","articleSection":["Latest Trends","Promotional Industry"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/","url":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/","name":"Your Company Is Losing Millions Because Of This Reason - Stitchy Lizard","isPartOf":{"@id":"https:\/\/stitchylizard.com\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#primaryimage"},"image":{"@id":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#primaryimage"},"thumbnailUrl":"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2019\/05\/elyssa-fahndrich-702530-unsplash.jpg","datePublished":"2019-05-10T15:36:14+00:00","dateModified":"2019-06-18T14:41:41+00:00","breadcrumb":{"@id":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#primaryimage","url":"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2019\/05\/elyssa-fahndrich-702530-unsplash.jpg","contentUrl":"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2019\/05\/elyssa-fahndrich-702530-unsplash.jpg","width":3456,"height":5184,"caption":"Equality"},{"@type":"BreadcrumbList","@id":"https:\/\/stitchylizard.com\/marketing\/your-company-is-losing-millions-because-of-this-reason\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stitchylizard.com\/marketing\/"},{"@type":"ListItem","position":2,"name":"Your Company Is Losing Millions Because Of This Reason"}]},{"@type":"WebSite","@id":"https:\/\/stitchylizard.com\/marketing\/#website","url":"https:\/\/stitchylizard.com\/marketing\/","name":"Stitchy Lizard","description":"Promo Marketing Labs","publisher":{"@id":"https:\/\/stitchylizard.com\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stitchylizard.com\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/stitchylizard.com\/marketing\/#organization","name":"Stitchy Lizard","url":"https:\/\/stitchylizard.com\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/stitchylizard.com\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2018\/12\/ls.jpg","contentUrl":"https:\/\/stitchylizard.com\/marketing\/wp-content\/uploads\/2018\/12\/ls.jpg","width":250,"height":250,"caption":"Stitchy Lizard"},"image":{"@id":"https:\/\/stitchylizard.com\/marketing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/stitchylizard\/","https:\/\/x.com\/stitchylizard","https:\/\/www.instagram.com\/stitchylizard\/","https:\/\/www.linkedin.com\/company\/stitchy-lizard","https:\/\/www.pinterest.ca\/stitchylizard\/","https:\/\/www.youtube.com\/user\/stitchylizard\/videos"]},{"@type":"Person","@id":"https:\/\/stitchylizard.com\/marketing\/#\/schema\/person\/57e6c9a10ee58421286289c45e812d2d","name":"Stitchy Lizard","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/stitchylizard.com\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/befe389f30ac58fde9691ced5453c1379ca4392fece6744b45b994c1fe087f96?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/befe389f30ac58fde9691ced5453c1379ca4392fece6744b45b994c1fe087f96?s=96&d=blank&r=g","caption":"Stitchy Lizard"},"sameAs":["https:\/\/stitchylizard.com"]}]}},"_links":{"self":[{"href":"https:\/\/stitchylizard.com\/marketing\/wp-json\/wp\/v2\/posts\/6248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stitchylizard.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stitchylizard.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stitchylizard.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stitchylizard.com\/marketing\/wp-json\/wp\/v2\/comments?post=6248"}],"version-history":[{"count":3,"href":"https:\/\/stitchylizard.com\/marketing\/wp-json\/wp\/v2\/posts\/6248\/revisions"}],"predecessor-version":[{"id":6275,"href":"https:\/\/stitchylizard.com\/marketing\/wp-json\/wp\/v2\/posts\/6248\/revisions\/6275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stitchylizard.com\/marketing\/wp-json\/wp\/v2\/media\/6249"}],"wp:attachment":[{"href":"https:\/\/stitchylizard.com\/marketing\/wp-json\/wp\/v2\/media?parent=6248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stitchylizard.com\/marketing\/wp-json\/wp\/v2\/categories?post=6248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stitchylizard.com\/marketing\/wp-json\/wp\/v2\/tags?post=6248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}