{"id":6308,"date":"2019-08-14T13:17:16","date_gmt":"2019-08-14T17:17:16","guid":{"rendered":"https:\/\/stitchylizard.com\/marketing\/?p=6308"},"modified":"2019-08-16T13:21:02","modified_gmt":"2019-08-16T17:21:02","slug":"advertising-on-elevators","status":"publish","type":"post","link":"https:\/\/stitchylizard.com\/marketing\/advertising-on-elevators\/","title":{"rendered":"Advertising On Elevators"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Elevators. We run into them almost everyday to go to work\/apartment\/rooftop bar. But, have you ever thought about the power of advertising on them? There are many benefits associated with trying out this marketing tactic, which is why you probably should start thinking about incorporating elevator advertisements into your marketing budget if you haven\u2019t already. In today\u2019s article, we will explore 3 things that can\u2019t be easily done with other advertising mediums like newspapers, magazines, television, and billboards:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Targeting Your Audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unique Designs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Having Your Audience\u2019s Undivided Attention\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If advertising on elevators makes sense for your brand and your message, these are 3 advantages that you could start leveraging if you aren\u2019t already. The cost of advertising on elevators is similar to that of advertising on more limiting mediums. Pricing for this marketing effort is determined by the size, placement (indoors or outdoors), and duration (how long it\u2019s going to be up for) of the ad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Targeting Your Audience\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With advertising, you need to be specific and target the audience you want to reach. While targeting is very important, it is not all that easy. The fantastic thing about elevator advertisements is that targeting your audience can be simple and easy as you can decide on the precise office building\u2019s elevator where you know your target customer works at. For instance, if your business is offering a financial service, you can post an advertisement on the elevators of the Dynamic Funds building.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Unique Designs\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Elevators offer a unique space to advertise in. A more usual advertising medium like a newspaper, you would only get a rectangular shaped space to advertise on, but with elevators, you have 3 walls and 2 doors. This allows you to get very creative with the space. If it makes sense for your brand, advertising on the elevator\u2019s doors could be a great idea: wouldn\u2019t it be fun to see a design that opens and closes? I assure you that it will look more appealing and unique than a newspaper ad.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Undivided Attention\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever been on an elevator with strangers, you know the feeling of wanting to avoid eye contact with them. So, you look up to the ceiling or read whatever announcement there is on the elevator walls. I bet you can now imagine how effective it would be if your advertisement was on the elevator during that awkward moment. The best part is that &#8211;unlike a Youtube video&#8211; people won\u2019t be able to fast-forward to the moment when they arrive to their floor. That means that you would have people\u2019s undivided attention for at least 20 seconds! And that is enough time for them to read and process your ad.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Elevators are an unusual but highly creative advertising medium to work with. They ultimately can achieve what newspapers and tv have a hard time doing: microtargeting the audience, creating unique designs, and having the audience\u2019s undivided attention for at least 20 seconds. Conveying your brand\u2019s message is something you can easily achieve with elevator advertisements.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elevators. We run into them almost everyday to go to work\/apartment\/rooftop bar. But, have you ever thought about the power of advertising on them? There&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24],"tags":[],"class_list":{"0":"post-6308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-tips","8":"category-promotional-industry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising On Elevators - Stitchy Lizard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stitchylizard.com\/marketing\/advertising-on-elevators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising On Elevators - Stitchy Lizard\" \/>\n<meta property=\"og:description\" content=\"Elevators. 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