At Stitchy, we want to help you successfully grow your business through great marketing. One effective way to reach new clients is through trade shows. Going to a tradeshow is a great way to get the word out about your business, but it can be difficult to distinguish yourself from the competition. The best way to make sure you stand out from the crowd is to prepare ahead of time so that you feel ready when you go out on the show floor. Here are some tips on how to prepare for a tradeshow:


  • Determine your objective. Before you commit to a tradeshow, make sure you identify your objective for your exhibit–for example, do you want to increase brand awareness, or maybe launch a new product? Knowing your objective ahead of time will help you formulate your plan of attack and refine your strategy. It can also help you determine whether a particular trade show will be a worthwhile use of your resources.


  • Book early. Once you’ve decided to attend a tradeshow, book your booth and make any travel arrangements as soon as possible. Booking your space early will allow you to choose the best location on the show floor and will often save you money through early bird discount policies. Many trade shows allow you to book exhibit space as much as a year in advance.


  • Research the other exhibitors. A few weeks before the show, take the time to study the exhibitors list. Identify any competitors, as well as any potential clients you want to deal with (suppliers, distributors). Make a list of people you want to meet and map out their booth numbers so you can find them easily when you want to network.


When you are at a trade show, one of the most important things you can do is to distinguish yourself from the hundreds or thousands of other vendors that are there. In order to do this, you need to figure out the best ways to drive traffic to your area or your booth. Even if you are there to sell a specific product, the first thing you need to do is have something intriguing enough to make a potential customer actually stop. For this, you’ll need some helpful tradeshow traffic builders from South Paw Canada.

If you have a say in the location, do your best to get one in an ideal location. Sometimes, event hosts will group like businesses alike and other times you get to choose. If you can, try and get somewhere near the main doors or close to other key areas like a registration table.

Next, keep your products unique, visible and recognizable. While giving out promotional items is great for growing your business, making them clever, specific and something that others can look at and enjoy is even better. Think of things that people can actually use at the tradeshow, such as cellphone covers, tote bags, water bottles, or smart phone wallets. These can be seen by others and drive traffic in your direction.

Trade show traffic builders can be a crucial part of making the most of your next tradeshow event. While pens are classic and helpful, think a little outside the box with your next promotional items and make the best of your tradeshow traffic builders.


We can provide everything you need to put on a successful tradeshow exhibit. Give us a call to learn more about our supplies for tradeshows.