People who are 20 to 33 years old are becoming an essential target market for most private companies, so it’s safe to say that we are all bound to making changes in our promotional materials to entice them. Practices that used to work for customers of previous generations don’t necessarily work for millennials. And innovation is practically at the forefront of what millennials are interested in.
Times Change, How Can My Business Do So Too?
The present youthful grown-ups are not your usual customers. A large number of these customers were conceived in the later years of the 20th century, and they have no idea of what living without PCs, microwaves or telephones is like. These are educated people who can without much of a stretch discover any data that they need with two clicks, and they are substantially more informed than past generations. Once you have assumed millennials to be your target customer, you naturally need to create a powerful method to connect with them. You have to catch their eye and entice them to buy your product/service.
As you may know, advertising to millennials is not quite the same as advertising to baby boomers. Here are some tips on how you can connect with this audience:
All Millennials Are Not The Same
Some millennials are fresh out of college, while others are starting their life in the workforce, and while others are having their third child. The first thing to know is that all millennials are not interested in the same thing and most are at different stages in life. Being part of an age group doesn’t mean that they are going through the same things, it just means that they grew up in a similar atmosphere. You might find yourself segmenting millennials based on interests and making different campaigns for this one generation.
Your Product Should Be Valuable
A few organizations make items that they plan to pitch to millennials, yet they neglect to comprehend the lives and needs of this age group. A valuable product should solve a problem for millennials or should help eradicate the feeling of being left out (FOMO). Before you put it on sale, let millennials review your product and see how they interact with it. This will give you substantial data which you can use for your marketing efforts.
Pick Your Marketing Channel Wisely
It isn’t sufficient to just figure out the message of your advertising endeavors. You need to realize which marketing channels will work in your favor: How do millennials consume entertainment? Where will they most likely see my advertisement? You should be asking yourself these questions to properly choose where your ad gets shown. Most millennials who work at Stitchy Lizard don’t watch most TV, we assume this is typical among millennials. So if we were to advertise specifically for millennials, TV ads wouldn’t be in our cards, for instance.
Engage Using Videos
Millennials usually enjoy videos which they can watch on their cellphones, as it’s easy to share them that way. Videos are therefore a good marketing tactic but remember to keep them short in length and shareable: you are delivering a clear message, not releasing a documentary!
Since Internet-based life is fundamental when connecting with millennials, you have to comprehend the significance of engagement. Keep an eye on the comment section, private message, and inbox. Your clients might have questions that are time-sensitive or crucial in their decision to move forward with buying your products.
Promoting successfully to millennials is fairly direct if you use the correct methodology. It doesn’t matter the age group that you are going after, you should always try to comprehend who they are and what they like so you know how to appeal to them. Millennials are living in a universe of immediate satisfaction and information. Focus on what will effectively help you catch their attention and you’ll be fine!