Like Hamlet once said, “To spend a lot of money on high quality promo items, or not to spend a lot of money on high quality promo items, that’s the question”. We don’t blame him, this is a difficult problem that people in the 21st Century continue to have. So what is the answer? Well, sometimes the answer is pretty simple: sometimes you have to go with high quality promo items and sometimes you can go with lower priced promo items like budget pens!
A pen is probably the most famous promo item among businesses in the world. And rightfully so! Pens are easy to carry, easy to hold, and people actually like them because they find them useful in their day to day lives (for writing!). Also, they come in a variety of colors, materials, and prices: cheap or expensive, you name it.
We at Stitchy Lizard can assure you that pens tend to be one of the best-selling products for business who sell promo items. Because the product can easily be handed out at events, pens, pencils and markers stamped with your business’ logo give great value for your money spent on advertising. While we here at Stitchy Lizard try our best-est to supply high quality pens for various ranges of budgets, there are times where we think that going for cheaper pens is not a good idea. Aside from your budget, here are other factors that we think that you should consider when searching for the best pen for your promotional strategy:
Maybe you had thought about this one already: cheaper pens are made out of cheaper materials. The majority of cheap pens are made of plastic, but just because this is the case, have in mind that not all plastic pens are cheap/low-quality pens. This being said, people tend to go with metal as it is a longer lasting material, which in turn means that a metal pen will be more expensive. A more expensive pen is likely to last you more and a cheaper pen will likely not last you as long. It’s a give and take.
Another important factor to consider is the liquid that your pen has. Cheaper pens will likely have oil-based ink. Oil-based ink is thicker and dries quicker, making it harder to smudge. If you would like to go for a smoother and darker ink, you can go with a rollerball pen.
Overall, customers tend to be more receptive of businesses who hand out high quality promo items. And even though there are customers who have a preference for high quality items, there are also customers who are okay with cheaper items. If you are at a trade event, cheaper pens will do the trick but if you are giving out loyalty rewards to your customers, high quality pens are the answer.