Stitchy Lizard

Reasons why you should incorporate promotional products into your business plan

Promotional items are embroidered or printed with the company’s logo, phone number or company message, drawing attention to the business that they’re promoting. The main goal of giving away promotional merchandise is to pique the interest of potential clients and customers and driving them towards your business. Customized promotional products are a relatively cost- effective marketing option that attracts potential customers, increases word of mouth, and serves as an excellent giveaway gift for special events and parties. If you aren’t yet convinced, here are a few statistics about promotional branded merchandise to consider:

- 8 out of 10 consumers currently own between 1 and 10 promotional products in Canada
- 89% of consumers are able to recall the brand after 2 years of receiving the promotional product
- 63% of consumers re-gift their promotional products (increasing brand presence!)
- 85% of individuals do business with the advertiser after receiving a promotional item

Whether your business is home-grown or a multi-national empire, promotional merchandise is an effective way to give your business a leg-up in an increasingly competitive market.

With apparel options like sweatshirts, aprons, uniforms, hats, scarves, scrubs, and t-shirts; printing options including business cards, bookmarks, greeting cards and sticky note pads; promotional items like pens, lanyards, air fresheners, sports balls, crayons and lighters; and custom printed drinkware including mugs, water bottles, glassware and tumblers, there are endless opportunities to impress clients, potential customers, and even friends and family with Stitchy Lizard’s customizable merchandise.